Wednesday
Jun082011
CRM Success: Aligning your organisational culture to leverage the full potential of CRM
Derek Bishop (Pelicam Partner)Customer relationship management systems can be found in all shapes and sizes; their central purpose to help you gather data which leads to a better understanding of your customers. Only by understanding your customer will you be able to: offer them the customer experience they desire; assist them in buying the products they need or want; improve internal efficiency; identify new customer and product opportunities. In effect: only by understanding your customers will you create organisational success.
